Secretlab

During my three-year tenure at Secretlab, I achieved diverse objectives to improve the website experience. Working within a lean team—consisting of two UX designers, including myself, and one visual designer—allowed me to independently manage projects and consistently meet tight deadlines.

Revamping the Main Navigation: A UX Case Study

As the product owner, I revamped the main navigation to simplify and streamline the user experience, ensuring easy access to the brand's content hierarchy and products for both existing and new users.
UI/ UX
User Research
User Testing
Wireframing & Prototyping
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Holiday Sales Journey Optimisation

My task during the upcoming major sales (Black Friday, Cyber Monday, Christmas, etc.) was to optimise the sales journey, boosting conversions and minimising product education needs. I also created reusable templates/toolkits for future sales events.
UI/UX
User Research
User Testing
Wireframing & Prototyping
Toolkit/ Template Creation
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Optimising the Product Filter Page: A UX Case Study

This project aimed to enhance key information visibility on this central shopping hub where users can filter and explore products, ensuring a seamless user journey and optimal product presentation.
UI/UX
User Research
Wireframing & Prototyping
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