Samsung

During my 5 years at Cheil, Samsung’s digital agency, I held various roles, primarily as a UX Designer. I achieved diverse objectives in a large-scale environment with extensive design systems. This provided me with the opportunity to create processes for developing new global components, optimise shopping journeys, and plan and design campaign pages.

Samsung Website Comparison Tool

I collaborated with the UX lead to develop a comparison tool for product comparisons on Samsung.com. Despite competitors offering similar functions, Samsung lacked this feature. Our objective was to build a prototype allowing users to compare up to three different products.
UI/UX
User Research
User Flows
User Testing
Wireframing & Prototyping
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Onboarding Experience for the Samsung Members App

The brief was to design an onboarding experience for the Samsung Members App, which lacked a tutorial for first-time users. I led this project solo within the UX team to test how users would engage with a step-by-step guide and quickly realise the app's benefits.
UI/UX
User Research
User Testing
Wireframing & Prototyping
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Samsung Website Component Build

I liaised with European clients/stakeholders to create reusable website components for implementation across European Samsung.com websites. I led the project, collaborating with developers for seamless CMS integration.
UI/UX
Stakeholder Management
Wireframing & Prototyping
CMS Integration
Process Establishment
Localisation Coordination
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