With 8 years of experience in UI/UX design for e-commerce, I am now pursuing an MSc in Human-Computer Interaction at UCL to further develop my expertise in UX research and methodologies.
Specialising in user-friendly interfaces, I've driven conversion rates through user testing and stakeholder coordination. Now, I'm eager to blend practical experience with academic insight, advancing the field of human-computer interaction.
For freelance and consulting requests, contact me at jwbak94@gmail.com
I emphasise empathy, innovation, and user-centricity, driving decisions through research and iterative refinement.
Explore my timeline to see the highlights of my career and educational journey.
Masters of Sciences, Human-Computer Interaction
Student at University College London, aiming to deepen my skills in UX research and methodologies.
UI/ UX Designer, Secretlab
Designed e-commerce UX enhancement plans for website implementations. Was responsible for maintaining the design system, including creating and optimising new user-friendly components to ensure consistency across multiple regions.
Digital Account Manager, Cheil Singapore
Planned and managed clients' digital strategy and constant updates to APAC Samsung.com websites. Gathered and provided winning design solutions, UX analysis, and designated consulting services on a daily basis.
UX Designer, Cheil UK
Was responsible for designing and implementing constant updates to 31 European Samsung.com websites. Built new user-friendly components that were implemented globally on Adobe Experience Manager templates for publishers to apply to Samsung.com pages.
Operations Support Coordinator, Cheil UK
Supported and liaised between Samsung's IT Centre and local subsidiaries to solve Adobe Experience Manager (AEM) system issues across 31 European Samsung sites.
Bachelor of Arts, Graphic Design
I gained a comprehensive understanding of graphic design principles, mastering how imagery, color, typography, and alignment work together to communicate effectively.
Foundation Diploma, Arts & Design
I developed a strong foundation in various artistic disciplines, honing my skills in creativity, experimentation, and visual communication.
Discover a curated compilation showcasing the depth of my professional portfolio and expertise.
Secretlab is a leading gaming chair company based in Singapore, and I was a UI/UX designer on the Tech team.
I optimised the website for 10 global sites, focusing on UX enhancements and agile research processes, which significantly improved user engagement and conversion rates.
Cheil is Samsung's digital agency, and I worked as a UX Designer for Samsung's major platforms, primarily the Samsung.com website.
One of my roles included leading the creation and management of European website components. I liaised with both European and HQ (Korean) clients to align business and user requirements.
During my time at Secretlab, I proposed the idea for the UX team to manage the seamless flow across the marketplace shopping journey.
I have strong experience in building, managing, and creating UX guidelines for marketplace platforms. I led the process, including the creation of UX guidelines and content.
