Hi, I'm Jun, and I

Research People

Design Experiences

Shape Products

Drive Strategy

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I create intuitive experiences through research and design.

With 8 years in UI/UX and an MSc in Human-Computer Interaction at UCL, I merge research, data, and design to craft impactful products. At Cheil and Secretlab, I optimised user experiences and drove conversions through testing and insights. Now, I bridge industry expertise with academic innovation to advance human-computer interaction.

✏️UI/ UX Design 🔍Research 🧱Component Management 📊Data Visualisation 📁CMS Management 🎯Digital Strategy

Research

Identifies problems, conducts user research, analyses market trends, and sets clear goals to understand target audiences and measure success.

Design

Designs intuitive experiences using journey mapping, wireframes, and prototypes, making data-driven decisions to enhance usability.

Test

Gathers user feedback, analyses data, and continuously optimises products to improve user experience post-launch.

Featured Projects

A small glimpse of the work I’m proud of.

Digibyte: Encouraging Sustainable Digital Decluttering

This project tackles SDG 12 by addressing unused digital files' impact in universities. Part of an Interaction Design course, it was accepted for CHI 2025 in Yokohama.

Main Navigation Revamp

As the product owner, I revamped the main navigation to simplify and streamline the user experience, ensuring easy access to the brand's content hierarchy and products for both existing and new users.

Comparison Tool

Collaborated with the UX lead to design a product comparison tool for Samsung.com, addressing a missing feature competitors already offered. The prototype enabled users to compare up to three products.

Component Development

I liaised with European clients/stakeholders to create reusable website components for implementation across European Samsung.com websites. I led the project, collaborating with developers for seamless CMS integration.

Check out more of my work